Station Profile

Format & Call Letters 

Quinte’s Full Service Heritage Radio Station & News Leader - 800 CJBQ AM

Format Description

800 CJBQ serves Belleville, Trenton, and Prince Edward County. 

CJBQ's format appeals to older audiences as a source of up-to-date information and has been keeping people informed with local and regional news and information for nearly seven decades. CJBQ's news room covers local government meetings, press conferences, court proceedings, school board meetings and many charity events.

800 CJBQ also features great music  with artists such as Celine Dion, ABBA, Michael Buble and many more.

800 CJBQ targets affluent adults 35-64 with high disposable income.

38% of CJBQ listeners fall into the 35-64 age group and also dominates the market in the important 65+ demographic.

800 CJBQ brings you the play by play action of the Belleville Bulls throughout the OHL season.

800 CJBQ also promotes hundreds of local events and attends countless events throughout the year.

800 CJBQ has proudly served the Quinte Community since 1946! 

800 CJBQ Is #1 With News
- Only 800 CJBQ delivers news as it happens...24 hours a day, 7 days a week.
- 800 CJBQ is the only News, Talk radio station in Quinte.
- 800 CJBQ provides Quinte's most complete local, national and international news coverage.

800 CJBQ Is #1 With Radar Weather
- The most up-to-the-minute local weather forecasts.
- When bad weather hits, we're the ones to turn to for the latest forecasts.
- Turn to us three ,four times a day to get the latest updates.

800 CJBQ Is #1 With Traffic And Road Reports
- 800 CJBQ gives you traffic conditions weekday to help you get to your destination.
- When bad weather hits, we're the ones to turn to for the latest traffic and road reports.
- 800 CJBQ is the one to turn to for school closures and school bus cancellations reports.

800 CJBQ Is #1 In Talk With Lorne Brooker

- Lorne Brooker hosts the country's longest continuous running talk show weekday mornings at 9am,
- Featuring topics that are important to Bellville community and great talk with surprise guests. 
- Join Lorne Brookerl Weekdays Mornings 9am to 11:00am on 800 CJBQ.

Demographic Profile

800 CJBQ listeners are in their prime spending years.

Age: 800 CJBQ targets the affluent consumers 35 to 64 demographic.

Gender: Approximately 45% are men and 55% are female.

- 68% of CJBQ’s audience fall into the more mature 55+ age group.

Household Income: 800 CJBQ listeners have high disposable income. 

-20% of 800 CJBQ listeners earn less than $25,000.

- 32% of 800 CJBQ listeners have an income $25,000 to $49,999.

- 13% of 800 CJBQ listeners have an income of $50,000 - $74,999.

- 18% of 800 CJBQ listeners have an income of $75,000+

Occupation Profile:800 CJBQ targets individuals who are employed full-time in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

Employment: 56% of 800 CJBQ’s audience are currently enjoying retirement but of those still working, 14% are employed in Skilled Sales positions, 9% are labourers and 8% are working in the Administrative/Clerical field. 37% are employed, while 26% work full-time (30+ hours/week)

Education: 51% of 800 CJBQ’s tuning audience are trade, college or university educated.

Marital Status: 63% of 800 CJBQ’s audience are married or living in a common law arrangement and 23% are widowed, separated or divorced.

Get your message in front of thousands of potential customers each week with 800 CJBQ.

Lifestyle Profile

800 CJBQ targets home owners. A huge category with these consumers is home improvement and home decorating.

Home Spending:Started or completed in the past 2 years.

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

800 CJBQ targets listeners in their prime earning and spending years.

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: 800 CJBQ targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 800 CJBQ attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Radio Usage: In the past week, 89% of CJBQ’s audience tuned into radio. Radio’s past week media exposure surpassed all other major media in the Belleville-Trenton marketplace. Yesterday, 85% of CJBQ’s audience tuned into radio.

800 CJBQ has wide appeal with consumers who have huge disposable income!

800 CJBQ Delivers Affluent Consumers In Their Prime Spending Years.

Reach thousands of active consumers each week and increase business with 800 CJBQ.

- #1 Adults 18+ Central Market AQH
- #1 Adults 25+ Central Market Cume
- #1 Adults 25+ Central Market AQH
- #1 Adults 35+ Central Market Cume
- #1 Adults 35+ Central Market AQH
- #1 Adults 45+ Central Market Cume
- #1 Adults 45+ Central Market AQH
- #1 Adults 35+ Central Market Cume
- #1 Adults 35+ Central Market AQH
BBM Canada

Ask us about sponsorship opportunities to maximize advertising impact for your business.

We Live Here

800 CJBQ is committed to super serving the Quinte community.

The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community.

At 800 CJBQ we love taking part in community events and getting behind local causes that affect our listeners.

800 CJBQ is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes.


800 CJBQ Is Built For Advertisers

800 CJBQ is unique from other radio formats. Due to the nature of this format, people listen to 800 CJBQ differently.

800 CJBQ is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest news, sports, weather events and stories. 

800 CJBQ listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on 800 CJBQ.

800 CJBQ is built for advertisers. We deliver an affluent audience that can't be reached by any other radio station making 800 CJBQ a great investment to help you get more customers.

800 CJBQ delivers high impact, foreground programming that attracts affluent consumers.

800 CJBQ  Coverage Map